General Manager – AdOut, Inc. (Sept. 1993 – Sept. 1999)
Held numerous positions with increasing responsibility while helping small design studio grow to a large-scale ad production facility in 6 years. Other positions included: Director of Training, Research and Development, Director of New Media, Account Manager, and Senior Production Manager.

• Played key role in expanding the company and reaching number 153 on Inc. magazine’s list of 500 fastest growing companies in the country.

• Managed 155-member production team in a fast-paced, high volume, high stress environment. Managed multiple daily deadlines and produced 2500 newspaper ads weekly with a documented 99.98% accuracy.

• Built performance measurement system that identified error trends, training needs and productivity issues, resulting in immediate 12% reduction in labor to revenue ratio.

• Recruited, hired and trained over 95% of the creative and technical staff.

• Designed training programs, performance standards and individual achievement goals for all staff.

• Revived struggling department by trimming staff size, clarifying job functions, increasing accountability and instituting new operating protocols.

• Conducted R&D program, defined business plan and growth strategies for New Media division, and set information technology goals.

• Created Training Workshops which were voluntarily attended on weekends by 65% of the staff.

• Personally handled problem accounts and ensured client satisfaction.